13-14 September 2008
A joint effort of Tomorrow Makers and MG Taylor creates a 1.5 day, phase-transition inducing experience for IDA.
The International Design Alliance (IDA) is a strategic alliance between three international bodies for design, respectively representing communication design (Icograda), industrial design (Icsid) and the interior designers/architects (IFI). The three organizations represent different facets of a shared profession, and thus bring very different cultures into the the long term vision and strategy.
The opportunity at the meeting in September was to find a common vision for the future of the IDA and agreement on structure and operational model.
A joint effort between Matt (MG Taylor) and Gail (Tomorrow Makers) created a one and one half day experience to help the IDA induce a phase transition, getting them beyond cultural differences to discover the essential part each body brings to the table and how to combine these in a synergistic way.
Matt facilitated the Montreal meeting with the assistance of Ryan Romsey, independent videographer and MGT network member. By all accounts, it was successful. Gail was able to remain at home, having taken a central role in the design, and recover from her surgery.
The opportunity to work with this design alliance came through The Value Web, who recommended the Taylors. Ongoing work with INDEX: and The World Economic Forum brought The Value Web to IDA's attention.